If you are among the ones who thought travel agents (TAs) were losing popularity due to the ever-growing online presence of direct booking sites such as Booking.com, Expedia, and Airbnb,…
For many travellers, Online Travel Agencies (OTAs), such as Expedia and Booking, are the preferred way to search, compare, and book accommodation, flights, tours, package deals, and other travel products.…
For businesses, any online interaction with their target audience is a constant battle for attention. The allure of flashy photos on Instagram, the constant barrage of tasty morsels of text…
Back in 1996 Bill Gates wrote an essay titled “Content is King”. After more than 25 years, most digital marketing professionals still agree this well-turned phrase is true. Having top…
The key factor behind a rising trend in destination content is that customers – in this case, travelers – want to receive pertinent information at the same time as they book. Our research into traveler preferences for destination content confirms this, too.
Over the last year, consumers changed their online behavior. Sitting in the safety of their home, binge-watching television is long-gone. I’m not saying the Netflix-and-chill affair is over. Quite the opposite – we certainly enjoy movie marathons, but our preferences on how we do it have altered.
Destination videos have proliferated at a time when travelers seek further inspiration for their next adventure.To survive in today’s competitive market, overflowing with online content, destinations need a unique voice. Video is one source that is becoming instrumental in creating this recognition.
