Retain
Ensure loyalty and retain travellers
Ensuring that customers have an unforgettable travel experience, as well as making sure you retain travellers, is a huge challenge in today’s digital environment. By implementing dynamic travel content throughout the travel life cycle, you are able to persistently assist customers on their journey – all the way from the research phase to the actual trip – and keep them coming back for more.
Reach customers throughout their journey
Being useful throughout the entire customer journey is central to increasing customer retention. This includes being present and useful even after the visitors have booked their trip. By providing valuable travel content all the way from the research phase to the actual trip, you are able to capture more consumers throughout and improve the likelihood that they subsequently return to your site.
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%
of travellers are more inclined to book a trip if valuable destination information is provided
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%
of travellers will book a trip faster if destination content is integrated on the booking site
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%
of travellers will return to the website where they booked their trip if destination content is included
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%
of travellers would recommend the website to friends and family if it includes destination content
More travellers will return to a website if it has integrated travel content
Providing customers with useful travel information has proven to be a winning concept if you want to retain travellers. In a survey about destination content, 37% of travellers would return to the same website where they booked their trip if the site contained destination content.
Source: Customer survey of 3,000 visitors to arrivalguides.com, conducted by ArrivalGuides in June 2019.
Customers want location-specific content when visiting their destinations
78% of customers want location-specific content when visiting their destination. By offering in-destination time-savers, recommendations and trustworthy information, you can better your relationship with your customers and increase customer loyalty.
Source: How OTAs can optimize conversions, 2019, Travelport
More travellers will return to a website if it has integrated travel content
Providing customers with useful travel information has proven to be a winning concept for better retention. In a survey about destination content, 37% of travellers would return to the same website where they booked their trip if the site contained destination content.
Source: Customer survey of 3,000 visitors to arrivalguides.com, conducted by ArrivalGuides in June 2019.
Customers want location-specific content when visiting their destinations
78% of customers want location-specific content when visiting their destination. By offering in-destination time-savers, recommendations and trustworthy information, you can better your relationship with your customers and increase customer loyalty.
Source: How OTAs can optimize conversions, 2019, Travelport
Quality is key
Quality is key when it comes to retaining customers. Unless visitors feel that the travel content adds significant value to their journey, they will not become loyal users. Our content licensing solutions feature reliable, informative and inspiring content, carefully curated, proof-read and updated by our expert authors and staff – all to ensure maximum quality.
- 630+ destinations
- 55,000+ points of interest
- Inspiring imagery
- Up-to-date, relevant content
- Local and specific information
- Geolocated points of interest
Retention in practice
Integrating travel content post-purchase is a great way to solidify customer relationships. After all, by being present during your customers’ journeys, you are able to meet them during the peak of their travel experience and increase user engagement. This might look like leveraging content to produce high-quality newsletters to be sent out to existing customers or, like Webjet, integrating downloadable destination guides into post-booking emails.
In Webjet’s case, these guides make up 16% of all clicks to travel guides, emphasizing the powerful traction that destination content can generate, even after the point of purchase. “The increase we see in clicks thanks to the integrated guides is great and demonstrates that customers find value in this information to assist and inspire their trip.” Hayley Rathbone, Marketing Manager Webjet.
A case study by ArrivalGuides
Going beyond conversion
Integrating travel content post-purchase is a great way to solidify customer relationships. After all, by being present during your customers’ journeys, you are able to meet them during the peak of their travel experience and increase user engagement. This might look like leveraging content to produce high-quality newsletters to be sent out to existing customers or, like Webjet, integrating downloadable destination guides into post-booking emails.
In Webjet’s case, these guides make up 16% of all clicks to travel guides, emphasizing the powerful traction that destination content can generate, even after the point of purchase. “The increase we see in clicks thanks to the integrated guides is great and demonstrates that customers find value in this information to assist and inspire their trip.” Hayley Rathbone, Marketing Manager Webjet.
A case study by ArrivalGuides – a Lonely Planet company
You'll be in good company
Hundreds of the world’s leading travel brands have implemented ArrivalGuides’ content licensing solutions to deliver results, drive customer loyalty and put them front and center in the travel space.
Retain travellers
Want to ensure that you are retaining your travellers? We’re here to help.