The research found that two out of three travellers use OTAs to plan or research their trips. And 57% of them are more likely to book their travel through an OTA now than before the pandemic.
In 2020, an Expedia Group study, in partnership with global research firm BVA BDRC, analyzed the contributions of OTAs to the US travel and tourism sector, the spending patterns of OTA travellers, and the role of OTAs in the hotel booking journey.
With the increasing number of travellers choosing to book their entire trip online, you want to make sure you can provide them with the best customer experience once they land on your page.
Attract
One of the key ways to attract travellers and keep them engaged on your site is to offer inspiring travel content, as highlighted by another study conducted by Expedia Group Media Solution.
According to the study, over half of travellers are looking for inspiration during the planning and booking phases. And more than 65% of them said they are influenced by informative content.
ArrivalGuides, the world’s leading supplier of B2B destination content can certainly help your business accomplish that goal. We provide expertly curated travel information from over 620 destinations in various languages. Plus:
- More than 55,000 points of interest
- Inspiring and eye-catching imagery
- More than 670 destination videos
- Up-to-date and relevant content
- Local and specific information
Inspire
The global tour operator, Keytours Vacations is a great example of a business that has perfectly integrated ArrivalGuides content on their website.
Our carefully curated content paired with their easy-to-navigate website make the Keytours Vacations page an excellent place to get inspired.
Categories such as Do & See, Restaurants, and Bars & Nightlife instantly appeal to travellers since they help them discover the best experiences in their destinations.
Convert
By supplying inspirational content, OTAs not only help travellers choose their destination effortlessly, but also reduce abandonment rates.
According to ArrivalGuides’ own customer survey of 3,000 visitors to arrivalguides.com, more than 32% of respondents feel more inclined to book a trip if valuable destination information is provided on the website.
The more your visitors are satisfied with the quality and range of content they find on your website, the less likely they are to shop around and eventually buy from your competitors.
Convert
By supplying inspirational content, OTAs not only help travellers choose their destination effortlessly, but also reduce abandonment rates.
According to ArrivalGuides’ own customer survey of 3,000 visitors to arrivalguides.com, more than 32% of respondents feel more inclined to book a trip if valuable destination information is provided on the website.
The more your visitors are satisfied with the quality and range of content they find on your website, the less likely they are to shop around and eventually buy from your competitors.
In a nutshell, travellers want inspiring destination content and booking information to coexist in one place. Moreover, if information about the destination is integrated on the booking site, 29% of customers will actually book their trip faster.
The American Automobile Association (AAA) is another perfect example of a leisure travel agency that has cleverly coupled our extensive content library alongside their products —hotels, flights, rental cars, and cruises — increasing their possibility for conversion.
By integrating hundreds of destinations and thousands of points of interest in different categories, they enable travellers to plan and book their trips all in one place.
The American Automobile Association (AAA) is another perfect example of a leisure travel agency that has cleverly coupled our extensive content library alongside their products —hotels, flights, rental cars, and cruises — increasing their possibility for conversion.
By integrating hundreds of destinations and thousands of points of interest in different categories, they enable travelers to plan and book their trips all in one place.
Retain
By providing your potential customers with reliable, informative, and inspiring travel content all the way from the research phase to the actual trip, you will not only leverage your tourism sales, but you will also improve the likelihood that these users will return to your site, and even recommend it to family and friends, as identified by an ArrivalGuides survey conducted in 2019.
In addition, a relevant library of destination content can show search engines that your website is a topic authority, which consequently will boost the chances that your business will appear on top search results based on your niche.
Solutions
ArrivalGuides’ destination content can be delivered across all platforms and digital communications. Below are the benefits of using each solution:
API
Up-to-date guides with high-quality images, engaging and brief text, and even videos, can be easily integrated into any website or app through our API.
ArrivalGuides white label content is seamlessly integrated into any webpage. You will have full control to crop images to fit your design concept and select points of interest based on topics that are relevant to your target audience.
Digital Travel Guides
Include automatically generated downloadable destination guides on your website, apps, emails, social media campaigns, in booking confirmations, and newsletters.
- Unique ‘dynamic’ hyperlinks direct to each destination for downloading into a PDF.
- Any updates to the guide from our side will refresh to yours.
- The full library of destinations.
- Co-branding for each guide.
Digital Travel Guides
Include automatically generated downloadable destination guides on your website, apps, emails, social media campaigns, in booking confirmations, and newsletters.
- Unique ‘dynamic’ hyperlinks direct to each destination for downloading into a PDF.
- Any updates to the guide from our side will refresh to yours.
- The full library of destinations.
- Co-branding for each guide.
Inspire Widget
Our Inspire widget is perfect if you want to search in our library of over 620 destinations worldwide. Plus:
- Guide download
- Language selection
- Responsive design
- Destination videos
- Destination search
- Inspiration list of over 620 destinations
- Destination menu
- Destination facts
- Points of interest
Content Max Widget
Our Content Max widget is the perfect widget for displaying one specific destination at a time. Plus:
- Displays one selected destination at a time
- Change destinations dynamically and easily
- Destination facts
- Points of interest
- Guide download
- Language selection
- Responsive design
- Destination videos
Content Max Widget
Our Content Max widget is the perfect widget for displaying one specific destination at a time. Plus:
- Displays one selected destination at a time
- Change destinations dynamically and easily
- Destination facts
- Points of interest
- Guide download
- Language selection
- Responsive design
- Destination videos
Conclusion
Hundreds of the world’s leading travel brands have implemented ArrivalGuides content licensing solutions to deliver results, drive customer loyalty, and put them front and center in the travel space.
Our content managers are well versed in the latest content marketing trends and know how to create immersive and inspiring travel content. If you are looking for more information, do not hesitate to get in touch with us today!
Inspire travellers with our content
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