Webjet has Improved Customer Experience with ArrivalGuides

Established in 1998, Webjet is a travel booking website offering flights, hotels, holiday packages, cruises, car hire, travel insurance and travel deals. Webjet has operations in Australia, New Zealand, North America, Singapore and Hong Kong.

As an online travel agency that specializes in international travel, they are committed to offering convenience, value, flexibility and variety in order to arm customers with everything they need for an unparalleled service.

It was seen as part of the core online strategy to provide their customers with inspirational destination information to encourage travelers to explore the site and book their travel. Knowing that they needed high-quality destination content, Webjet started using ArrivalGuides in the “post booking” phase and included ArrivalGuides within every booking confirmation.

ArrivalGuides delivers fresh content from destinations all over the world including destinations that cover popular attractions, activities, events, dining and shopping hotspots. ArrivalGuides´ direct contact with destination bureaus allows for distributors to access the most comprehensive and up-to-date destination information, including breathtaking pictures and videos. This content is available to the world of Webjet’s travelers – improving their travel booking experience.

Guides exist not only online, but as PDF guides, which are available in multiple languages and can be used in the offline mobile app, as a download, or as a printed guide.

Since Webjet started to include PDF guides in booking confirmations, they have seen a significant number of guides which have been downloaded, resulting in their extreme satisfaction with the integration of ArrivalGuides into their booking confirmation solution.

“The link to the downloadable PDFs is one of the top drivers for clicks”, said Hayley Kerruish, Email Marketing Manager of Webjet and ZUJI Australia/NZ. “Integrating free destination guide information into our post-booking emails has improved our customer’s booking experience. We see demand for this information, driving CTR up, and appreciate the ever expanding content ArrivalGuides delivers.”

ArrivalGuides´ solutions are multiplatform and easy to integrate into existing digital products, using updated points of interests, images, and destination videos – inspiring customers to plan, book and enjoy their trip.

ArrivalGuides´ Distribution Partners can use widgets for an easy and less time-consuming integration or use the API for full customization of content. With a library of over 550 global destinations, and growing, brands are increasing engagement with every application of our content.

Pictures, videos, points of interest and essential travel information are updated frequently, as ArrivalGuides is acutely aware that high quality, inspirational and up-to-date destination content plays a key role in making sure customers stay with the brand during the whole travel cycle.

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