Travellink Creates End User Value Via Use of ArrivalGuides Content

A well-known name in the online travel industry, Travellink is one of the leading OTAs in the world, selling travel products including flights, car rental, vacation packages and hotels to both businesses and consumers.

Travellink was founded in 2000 by SAS, Amadeus and Tele2, and since March 2005, Travellink has been part of the Opodo Group, one of Europe’s largest Internet companies in the travel industry.

In order to add value, increase conversion and inspire their customers, Travellink started using the ArrivalGuides content library within their digital platforms and communications in May 2013.

ArrivalGuides have over 550 destinations in their content library, which are the direct result of relationships formed directly with official tourist boards and destination experts, ensuring the creation of the freshest information available including content about accommodation, where to go, what to do and what to see.

Travellink implemented many of ArrivalGuides solutions within their digital platforms, including the InspireMe widget on their destination pages, giving customers a brief overview of the destination before buying a ticket or booking a hotel.

“ArrivalGuides has great travel guides from all over the world and in many languages. Their easy-to-use tools are convenient for integrating and implementing their content with our website. Their solutions are good for both inspiring customers during the booking process and providing a good service by adding a PDF Guide in our booking and confirmation emails.”, said Louise Blomberg, CRM Marketing Manager.

The ArrivalGuides InspireMe widget displays popular destinations with inspirational pictures which are key to the traveler decision-making process.

Travellink also integrated the ContentMax widget on their destination pages, giving a full overview of the destination and allowing the traveler to make detailed decisions surrounding their plans to visit the destination.

ArrivalGuides downloadable PDF Guides are used in both the ContentMax and InspireMe widgets, and in booking confirmation emails, which include different points of interest including popular attractions, dining and shopping spots, events and accommodation.

ArrivalGuide - Travellink

PDF Guides are available in different languages and are available in all digital formats and communications, including e-newsletters, booking confirmations, websites and apps.

The ArrivalGuides destination content library, which includes pictures and video, has created a great source of inspirational information that triggers loyalty and conversion.

Ola Zetterlöf, Chief Operating Officer for ArrivalGuides, said, “Travellink are using ArrivalGuides suite of solutions during the entire visitor’s journey, especially within the inspiration planning and in-destination phases. Travellink has seen great results via our integration and implementation and we look forward to increasing interest and conversion for Travellink’s customers.”

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