Niantic Labs at Google and ArrivalGuides, the world’s largest supplier of destination guides B2B, have partnered to surface ArrivalGuides articles on the Field Trip app. Content will be viewable in the Field Trip mobile app, as well as in the Field Trip cards that are nested in Google Now.
“Field Trip is a highly curated experience and ArrivalGuides is an excellent addition to the app providing high quality uptodate unique hyperlocal content at a global scale,” says Gijs van der Hulst, New Business Development Sr. Manager at Niantic Labs / Google.
Field Trip is a guide to the cool, hidden, and unique landmarks, milestones and happenings around the world. Built by Niantic Labs, a team at Google, Field Trip runs in the background of a smartphone, as well as on Google Glass. When travelers get close to an interesting site, the app notifies them of background information, story and photos from a publisher like ArrivalGuides.
“We are thrilled to be have been approved by Google to deliver updated destination guide information to their apps”, says Magnus Aideborn, CEO of ArrivalGuides. “This is a unique possibility for our destination partners (DMOs, tourist bureaus, etc.) to get their content accessible by millions of travellers using the Google apps”.
ArrivalGuides content will also be surfaced on Google Now, the personal assistant app within Google Search. To view ArrivalGuides content, download Field Trip at the Google Play Store and Apple App Store.
ArrivalGuides is the global leader in supplying B2B destination guide content solutions to the travel industry. Over 300 travel companies use the information to drive their travel business across all platforms. ArrivalGuides provide updated information for over 500 destinations, in various languages. ArrivalGuides has created a unique network of information sourced and updated directly by the official tourist bureaus. ArrivalGuides head office is in Gothenburg, Sweden, with sales offices in Japan, Australia, China, Italy and the US.
About Google/Niantic Labs
Niantic Labs is a startup within Google dedicated to creating mobile apps that connect people with the real world. Founded by John Hanke, who previously helmed the Google Geo team (including Maps and Earth), Niantic is focused on creating applications that inspire real world adventure, exploration, and social interaction. Niantic Labs has launched two products, Field Trip and Ingress, and is currently developing its next interactive entertainment experience, Endgame.
Available on iOS, Android and Google Glass, Field Trip uses Google’s geolocation technology to provide updates on interesting information in the world around you including local history, fun facts about art and architecture, hidden gem restaurants, the latest happy hour specials and much more.