If you are among the ones who thought travel agents (TAs) were losing popularity due to the ever-growing online presence of direct booking sites such as Booking.com, Expedia, and Airbnb, think again!
A recent study conducted by MMGY Travel Intelligence between 2019 and 2020 reported that millennials (those who were born between 1981 and 1996) more than other generations are turning to travel agents when booking their holidays instead of relying on online booking platforms.
In fact, “24% of millennial travellers said they plan to use a travel agent when planning at least one vacation over the next two years.”
They are simply too busy with work and family to deal with all the research and planning, so they outsource these time-consuming tasks to TAs. Apart from saving time and possible headaches when planning a trip, travel agents can also save travellers’ money. TAs have access to exclusive deals and bulk buying options with hotels, cruises, resorts, and tour operators, which individual travellers would never be able to find online.
So, as we witness a rise in demand for travel agents, we, from ArrivalGuides, the world’s leading supplier of B2B destination content, are here to offer Travel Agents just what they need to take their expert guidance to the next level.
Ignite The Wanderlust
By incorporating curated travel content on your website highlighting the attractions of a destination, including recommendations of the best places to eat, have drinks, and party, you will give your future customers that delightful travel bug, which will eventually play a huge role in helping them decide to acquire your services.
Categories such as Do & See, Restaurants, and Bars & Nightlife instantly appeal to travellers since they help them discover the best experiences in their destinations.
More importantly, offering precious destination advice will cement your reputation as a credible source for crafting perfect travel itineraries.
SmartTravel, a Swedish travel agency focusing on personalized leisure travel, group travel, and business trips, is a notable example of a business that has seamlessly integrated ArrivalGuides travel information on their website. Our carefully curated content combined with their easy-to-navigate web page make their site an excellent place to get inspired.
Attract New Customers
Perhaps travellers have found your services by word-of-mouth, but others might have come across your website from a simple Google search, which is why integrating travel content alongside your website’s main USP benefits users and builds your site’s topical authority across the web. This creates opportunities for backlinks (one of SEO’s strongest rank signals) and builds strong brand equity.
Whether it is through email marketing, social media, or organic search, attracting potential customers is easier if you provide them with something visually and emotionally appealing.
ArrivalGuides, the world’s leading supplier of B2B destination content can certainly help your business accomplish that goal. We provide expertly curated travel information from over 620 destinations in various languages. Plus:
- More than 55,000 points of interest
- Inspiring and eye-catching imagery
- More than 670 destination videos
- Up-to-date and relevant content
- Local and specific information
Convert
Before deciding on a trip, most people want to learn as much as possible about a destination. According to an ArrivalGuides’ own customer survey of 3,000 visitors to arrivalguides.com, more than 32% of respondents feel more inclined to book a trip if valuable destination information is provided on the website.
In case of travel agents, reviews and comments from previous travellers are paramount to help them make a final decision. However, if you can offer your customers inspirational content, you become a prized source of information and as a consequence, help them choose their destination effortlessly.
Convert
Before deciding on a trip, most people want to learn as much as possible about a destination. According to an ArrivalGuides’ own customer survey of 3,000 visitors to arrivalguides.com, more than 32% of respondents feel more inclined to book a trip if valuable destination information is provided on the website.
In case of travel agents, reviews and comments from previous travellers are paramount to help them make a final decision. However, if you can offer your customers inspirational content, you become a prized source of information and as a consequence, help them choose their destination effortlessly.
The more they see you are capable of delivering an itinerary with attractions and experiences that best align with their interests and needs, the more they will look to you for guidance and the less likely they are to shop around and eventually book from your competitors.
The American Automobile Association (AAA) is another perfect example of a leisure travel agency that has cleverly coupled our extensive content library alongside their products —hotels, flights, rental cars, and cruises — increasing their possibility for conversion.
The American Automobile Association (AAA) is another perfect example of a leisure travel agency that has cleverly coupled our extensive content library alongside their products —hotels, flights, rental cars, and cruises — increasing their possibility for conversion.
Retain
As we’ve mentioned above, travel agents can offer a peace of mind when it comes to organizing the entire trip, plus obtaining money-saving deals that are not directly available to the public.
By providing your potential customers with reliable, informative, and inspiring travel content alongside all these benefits, you will position yourself as an expert in the business. This will not only leverage your tourism sales but will also improve the likelihood that these users will return to you and even recommend it to family and friends.
Moreover, a relevant library of destination content can show search engines that your website is a topic authority, which consequently will improve the chances that your business will appear on top search results based on your niche.
Solutions
ArrivalGuides’ destination content can be delivered across all platforms and digital communications. Below are the benefits of using each solution:
API
Up-to-date guides with high-quality images, engaging and brief text, and even videos, can be easily integrated into any website or app through our API.
ArrivalGuides white label content is seamlessly integrated into any webpage. You will have full control to crop images to fit your design concept and select points of interest based on topics that are relevant to your target audience.
Digital Travel Guides
Include automatically generated downloadable destination guides on your website, apps, emails, social media campaigns, in booking confirmations, and newsletters.
- Unique ‘dynamic’ hyperlinks direct to each destination for downloading into a PDF.
- Any updates to the guide from our side will refresh to yours.
- The full library of destinations.
- Co-branding for each guide.
Digital Travel Guides
Include automatically generated downloadable destination guides on your website, apps, emails, social media campaigns, in booking confirmations, and newsletters.
- Unique ‘dynamic’ hyperlinks direct to each destination for downloading into a PDF.
- Any updates to the guide from our side will refresh to yours.
- The full library of destinations.
- Co-branding for each guide.
Inspire Widget
Our Inspire widget is perfect if you want to search in our library of over 620 destinations worldwide. Plus:
- Guide download
- Language selection
- Responsive design
- Destination videos
- Destination search
- Inspiration list of over 620 destinations
- Destination menu
- Destination facts
- Points of interest
Content Max Widget
Our Content Max widget is the perfect widget for displaying one specific destination at a time. Plus:
- Displays one selected destination at a time
- Change destinations dynamically and easily
- Destination facts
- Points of interest
- Guide download
- Language selection
- Responsive design
- Destination videos
Content Max Widget
Our Content Max widget is the perfect widget for displaying one specific destination at a time. Plus:
- Displays one selected destination at a time
- Change destinations dynamically and easily
- Destination facts
- Points of interest
- Guide download
- Language selection
- Responsive design
- Destination videos
Conclusion
Hundreds of the world’s leading travel brands have implemented ArrivalGuides content licensing solutions to deliver results, drive customer loyalty, and put them front and center in the travel space.
Our content managers are well versed in the latest content marketing trends and know how to create immersive and inspiring travel content. If you are looking for more information, do not hesitate to get in touch with us today!
Inspire travellers with our content
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