Lonely Planet announced today that it has acquired ArrivalGuides, the world's largest distributor of destination content based in Gothenburg, Sweden.
ArrivalGuides works as a hub for destination content, functioning as an all-in-one travel ecosystem that meets all the content, marketing and booking needs of B2B clients. Clients such as AAA Travel, VISA, Hilton, Eurowings, Rentalcars.com and many more use ArrivalGuides digital products to integrate travel content to existing platforms.
With 625 destination guides, more than 56,000 POIs in multiple languages and more than 500 officially supplied destination videos, ArrivalGuides has secured its position as the leading destination content provider in the B2B space. The ArrivalGuides destination content library comes directly from travel experts, tourism bureaus and DMOs around the world. All content is then screened and curated by the in-house team of destination editors and travel experts.
“We are pleased to offer all the advantages of ArrivalGuides to our suite of opportunities for our partners,” said Lonely Planet’s new CEO Luis Cabrera. “The ArrivalGuides team was able to anticipate what the B2B market demands and have effectively risen to the forefront by building a hub with self-service capabilities and an innovative process to curate content. ArrivalGuides’ model and established channel will allow us to explore more aggressively and creatively our B2B strategy and partner with companies in new ways. This is a perfect outlet for our expert content” said Cabrera.
“I am thrilled and very proud that ArrivalGuides is now a part of Lonely Planet” said Magnus Aideborn, Founder and CEO of ArrivalGuides. “The core and main purpose of ArrivalGuides has always been to deliver the best content in the industry. Along with Lonely Planet’s passion and authority, we seek to enable and inform more authentic, exciting and unique travel experiences”, Aideborn commented.
About Lonely Planet
Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, they have printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. Lonely Planet can be found on lonelyplanet.com, mobile, video and in 14 languages, nine international magazines, armchair and lifestyle books, ebooks and more. Visit lonelyplanet.com and join 14 million followers on Facebook (facebook.com/lonelyplanet), Twitter (@lonelyplanet), Instagram (instagram.com/lonelyplanet) and Snapchat (@lonely.planet).
ArrivalGuides is the world’s largest distributor of destination content. ArrivalGuides partners use destination information to improve customer interaction, experience, loyalty and transactions with their brand. ArrivalGuides’ destination content can be delivered across all platforms and digital communications, including apps, booking confirmations, newsletters, Smart TV applications and touchscreens. For more information, use the menu above. See all our guides on www.arrivalguides.com.