Getting Hooked – How to Inspire the Enthusiasts and Attract them to Your Destination


ArrivalGuides long-term cooperation with Swedish destination partner VisitBlekinge has resulted in a multitude of tailor-made digital campaigns, building awareness and promoting Blekinge county’s many ways of experiencing the region’s beautiful nature and all that it has to offer.

When our client wanted to highlight the specific subject of sports fishing, ArrivalGuides’ creative team researched the subject and built an inspiring campaign to attract the enthusiasts and trigger visits, perhaps the first of many, to a region with magnificent sports fishing experiences.

All the campaign creative material was made in German and English. A full-bodied landing page was built and launched, presenting the variety of waters, the different fish, which guides to bring along and what travel packages to book. In addition, paid media advertising was used to boost quality impressions on SnapChat, Facebook and Instagram, display and search ads on Google. Last but not least, the campaign was also promoted in ArrivalGuides’ own channels.

The campaign was a big success and the target audience showed a high level of engagement, a receipt that the content was spot on, the target audience was well matched, and the optimization work was efficient.

”Blekinge was a fairly unknown Swedish region until we started working with ArrivalGuides. All the campaigns have gotten amazing response and we are so happy more travelers can find us. We are proceeding with our collaboration and look forward to new exciting digital advertising campaigns worldwide” said Linda Sjunnesson, Marketing Coordinator at VisitBlekinge.

“Our destination marketing campaign offer is a way for us to work more closely together with our partners as much as destination organizations. It is close to heart for us, as we are all about great destination content.” said Magnus Aideborn, CEO at ArrivalGuides.

If you are interested to know more about our digital marketing campaigns, please contact