Gothenburg, Sweden (April 23, 2014) – In the build up for the summer Olympics in Tokyo in 2020, the Japanese National Tourist Board is investing large funds in promoting Japan for foreign tourism. The city tourist bureaus (DMOs) in Japan have traditionally struggled in this area. ArrivalGuides has signed a partnership agreement with Knowledge Travel Partners, Japan’s first foreign tourism consultants, to attract more Japanese DMOs to join the ArrivalGuides network and make information about their destination available for the over 50 million travelers who actively use the ArrivalGuides destination content through the 260 travel partners in the ArrivalGuides network.
The first Japanese destination, Matsuyama, went live on the network on April 23 rd. This is a co- operation between ArrivalGuides and the Tourism and International Exchange section of Matsuyama City.
In 2013, Japan was the 5th largest outbound travel market when it comes to spending. Knowledge Travel Partners will also invite Japanese travel operators to be part of the ArrivalGuides network, in order to access up-to-date destination information for over 540 destinations globally.
About Knowledge Travel Partners
Knowledge Travel Partners (short name ‘Natora’) consults to the hospitality, retail and wholesale sectors in Japan, offering tailored solutions for marketing, communications strategies and implementation. Natora introduces the best practices and services of the global travel industry to extend the reach of Japan’s inbound tourism. Natora’s clients include local governments, public organizations, and private sector businesses.